TV • BRANDING • POS
NAPA auto parts had a problem. A catchy jingle, but no real resonance with customers. We discovered that NAPA doesn't just sell parts, they sell the expertise of their employees and the Know How that their name stands for. We chose to bottle up that Know How and put it on the shelf. Not just for show, either. NAPA used the can all over social media, and fans added their own. Stores received actual Know How Cans, talking keychains, coin banks, NASCAR-branded items and more as part of a huge marketing extension.
TV • OOH • Print
The beloved brand run by Dave Thomas was clawing its way back after his passing. With Red, a unique character with her own point of view of the fast food world, we built a long running campaign that became part of pop culture and helped keep the Hamburger chain in the No. 2 spot in America. Always a little irreverent, we made great food a great value, and weren't afraid to go big.
MOBILE • TV • YOUTUBE CHANNEL DESIGN
Everyone eats, so everyone has dirty dishes. Which means everyone should know just how effective Cascade is for burnt-on, baked-on messes.
Managed the team creating this literal-meets-your-kitchen campaign.
TV • PRINT
The "grandma mint" was the originator of the fresh breath category. A beloved brand that needed a shot in the arm. It was time to get a little weird in TV, and a little sweet in print.
BROCHURE • TRADE MATERIALS
So it looks like this "hybrid" thing is here to stay. And Cadillac is at the front of innovation, with a dual-power hybrid system. There are 2 tank doors on their flagship sedan, just don't mix them up.
MOBILE PLATFORM CONTENT
When a game-changing television company creates an App that connects the best of what they do to their customers, you gotta let them know. So this series of online videos and mobile content informs whether the volume is on or not.
TV • DIGITAL • MOBILE • POS • Digital Content
Easy? Check. Effective? Check. Fun? Super-check. Swiffer cleans almost everywhere in your home, and you can't help but to smile while it's happening.
B2B • EMAIL • INTERNAL COMM • OOH • BRANDING
A huge company usually has a huge footprint. So how do they do their part to go green? They use their most powerful resource - their employees. They realize that if everyone does a small thing, it can really add up. So employees from across the company sat for portraits to become part of something bigger. Much bigger.
For ExxonMobil's marine business and hauling lubricants, technology is at the heart of their product. They need to run smarter than anything else, and conform to international standards wherever they go.
NYC LAUNCH • GUERRILA • TV • PRINT • OOH
When a cellular company thinks they can take on Big Cable, they need some smart work and some big noise. And when you come to NYC thinking you're the best, you're gonna need to prove it with attitude.
TV • PRINT
When a brand goes to any length to bring the best of Italian food to your freezer, if you're an Italian chef, you'll do anything to stop them.
And if you're a creative, you go to the source and shoot.
